Andrew Reid
Ticketek
General Manager, Data Solutions
Board of Advisors, Centre for Arts, Sports & Technology (CAST)
Helium × RMIT University present
Martech Oktoberfest 2026
Personalisation in the age of AI.
One day of operational reality, zero conference theory.
Keynote by Scott Brinker @ Chiefmartec
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About the event
Practice, not theory
Martech Oktoberfest is a high-impact, practical showcase for business leaders, marketing technologists and advanced practitioners - the actionable strategies needed to master personalisation at scale and accelerate customer acquisition.
AI is the frontier of marketing technology, but the operational reality bites: Gartner reports 30% of AI projects are abandoned post-proof-of-concept, and 60% fail for lack of AI-ready data. This year's program tackles that head-on.
Every session follows the MDX - Mapping Data and Experiences - methodology, so your team leaves with a blueprint for operational readiness and sustainable data maturity.
Speakers
Led by the godfather of martech
Keynote
Scott Brinker
Chiefmartec
Widely recognised as the "godfather of martech" - analyst, advisor and editor of chiefmartec since 2008, curator of the Marketing Technology Landscape supergraphic, and author of Hacking Marketing and The New Automation Mindset.
Scott delivers the keynote and joins the Future of Martech panel.
Schedule
One full day, then Oktoberfest
14.10.2026 / Venue
RMIT University - Kaleide Theatre
Building 8, 360 Swanston Street, Melbourne VIC 3000
8:30 - 9:00
Registration
Kaleide Theatre
9:00 - 9:15
Welcome
Jason Pallant (RMIT) + Michaela Aguilar (Helium)
Kaleide Theatre
9:15 - 10:15
Keynote
Scott Brinker (Chiefmartec)
Kaleide Theatre
Networking break
10:45 - 11:00
State of Analytics in ANZ
Mark Drasutis (Amplitude)
Kaleide Theatre
11:00 - 11:30
Intro to MDX - Mapping Data and Experiences
Harold Janson + Puneet Srivastava (Helium)
Kaleide Theatre
Transfer to lunch and technology showcases
12:00 - 13:30
Lunch and access to sponsor area
Marketing Technology Lab, technology showcases, lunch and refreshment area
Martech Lab Foyer
12:30 - 13:00
Technology showcase 1
Hightouch
Martech Lab
13:00 - 13:30
Technology showcase 2
Amplitude & Braze
Martech Lab
Transfer to Kaleide Theatre
14:00 - 14:30
MDX: Data + Metrics
Andrew Reid (Ticketek)
Kaleide Theatre
14:30 - 15:00
MDX: Audiences + Experiences
Georgie Obst (Hesta)
Kaleide Theatre
15:00 - 15:30
MDX: Journeys + Campaigns
Nestor Valverde (BP)
Kaleide Theatre
Networking break
16:00 - 17:00
Future of Martech panel
Andrew Birmingham (Mi3) · Scott Brinker (Chiefmartec) · Georgie Obst (Hesta) · Nestor Valverde (BP) · Andrew Reid (Ticketek) · Katrina Dunn (Australian Retirement Trust)
Kaleide Theatre
Event closure and transfer to The Oxford Scholar
17:30 - 20:00
Martech Oktoberfest 🍻🥨🇩🇪
The Oxford Scholar
Sponsors
Made possible by our partners
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from 
Salesforce
Master personalisation. Stay for the Bier.
One day, one personalisation blueprint, then Bretzel, Bier & Wurst @ The Oxford Scholar. Stay for networking and celebrating a German tradition.
GET TICKETSContact
Sponsorship & enquiries
Your contact
Michaela Aguilar
Head of Marketing & Alliances, Helium
For sponsorship packages, technology showcase breakouts, and general enquiries about Martech Oktoberfest 2026, reach out directly - happy to talk through the options.